Corporate Values

Jinghe's corporate values are deeply rooted in the brand's original intention of "Create beautiful scenery, Durable enough", running through the entire chain of product research and development, manufacturing, and customer service. They are the core criteria supporting the company's sustainable development and achieving its global vision, specifically reflected in four dimensions:

1.Quality - based: Taking "durability" as the foundation and firmly adhering to the standard bottom line

Transform the product promise of "durable enough" into an action criterion for all employees. Adhere to international standards to control every production link - from the selection of raw materials to the refinement of injection molding and precision processing techniques, from the performance testing of finished products to the after - sales quality tracking. Always take "the tool can withstand outdoor tests and operate stably for a long time" as the core goal. Do not pursue short - term cost compromises and do not ignore minor quality flaws. Make "durability" a signature label of Jinghe products and win the long - term trust of global customers with reliable quality.

2.Customer - first: Taking "empowerment" as the priority and solving real needs

Always put customer needs first. Whether it is the "efficient operation" demand of end - operators or the "market development" need of distributors, provide solutions with an "empowering" mindset. Optimize product performance to adapt to local needs for different regional garden scenarios (such as European courtyard pruning, African agricultural planting). Provide flexible OEM/ODM customization services to meet customers' personalized production plans. Establish a rapid - response after - sales system to promptly solve problems in tool use, making "customer success" the core standard for measuring our own value.

3.Win - win cooperation: Keeping "win - win" in mind and growing together with partners

Uphold the cooperation concept of "Win a promising future". Regard distributors and supply chain partners as a "community for co - creating value". For upstream suppliers, adhere to a fair and transparent cooperation mechanism, ensure their reasonable profits, and jointly improve the efficiency of the industrial chain. For downstream distributors, provide product training, market promotion support, share brand resources and industry opportunities, and help partners explore regional markets and achieve performance growth. Do not pursue unilateral profit maximization, but through collaborative cooperation, deeply bind "Jinghe's future" with "partners' future" to achieve long - term symbiotic development.

4.Innovation - empowering: Improving quality with "breakthroughs" and driving industry progress

Not satisfied with "qualified", but pursuing "excellence". Regard innovation as the key driving force for empowering the global garden industry. On the one hand, focus on product technology innovation, continuously invest in research and development, optimize the power performance and energy - saving effect of gasoline - powered garden tools to adapt to the industry trend of "green ecology". On the other hand, promote service mode innovation. Combine the needs of global customers to explore more efficient order response, logistics and distribution, and after - sales guarantee solutions. Break industry pain points through innovation, not only keep Jinghe products competitive, but also inject momentum into the efficiency improvement and ecological development of the global garden industry.

Jinghe - Brand Interpretation

"Jing" = "Create beautiful scenery, Win a promising future" (The first half of the sentence corresponds to the end - user's need for "creating results", and the second half corresponds to the distributor's demand for "market development". The 6 - character short sentence is catchy and can be directly used on product packaging and exhibition slogans)

"He" = "Durable enough, Empowering" (The first half of the sentence addresses the pain point of "reliable durability", and the second half points out the value of "assisting production". The 6 - character short sentence is suitable for fragmented communication scenarios such as Moments and short - video copywriting)

One - sentence slogan: Use Jinghe tools to create beautiful scenery globally

When sending a thank - you letter to cooperative customers, add at the end: Walk with Jinghe, jointly create beautiful scenery globally, and win a promising future in the industry.